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The Four Powers of Stories that Unite Us
It’s the Monday after the Game of Thrones finale, and you know what that means: every marketer and communicator alive is thinking about Tyrion’s speech.
Yes, I’m going there, but I’ve got a story to share with you along the way.
In the series finale of Game of Thrones, Tyrion Lannister gave a monologue in which he said:
“What unites people? Armies? Gold? Flags? Stories. There’s nothing in the world more powerful than a good story. Nothing can stop it. No one can defeat it.”
It was a fine speech — one that moved leaders to set a bold new direction for the realm. And I’m guessing that every marketer, communicator or creative type picked up on it and is writing the commensurate Medium or blog post about it right now.
The power of storytelling is certainly worth spending time on. But more than acknowledging that stories work, we should try to understand why they work. More on that in a moment.
But first, a story.
