On Losing Subscribers

Reach is less important than resonance.

St. Peter’s Denial by Rembrandt, 1660 (public domain — Wikipedia)

I lost some newsletter subscribers this week.

Not in any kind of tragic accident or anything-that would be terrible.

No, I mean they unsubscribed when I sent my weekly newsletter.

It’s not like this is an abnormal event; they didn’t subscribe in any huge numbers to make me wonder what…